Westpac
Sydney, Australia
Job Description How will I help? This role is responsible for driving the acquisition and activation of consumer transaction accounts across all Westpac Group brands, including Westpac, St George, Bank of Melbourne, and BankSA. The successful candidate will lead the development and delivery of acquisition initiatives, offers, and programs to grow the transaction account portfolio and ensure early engagement and usage within the first few months of account opening. Key Responsibilities Develop and execute strategies to drive growth in transaction accounts and early engagement. Lead offer development from ideation to execution, ensuring competitiveness and compliance. Create customer-oriented strategies to drive advocacy and brand preference. Collaborate with Digital Sales, Marketing, Risk, Operations, and external partners for alignment. Influence and manage stakeholders to support initiatives and meet key metrics. Monitor and analyze performance metrics,...