Product Marketing Specialist

  • Feedzai
  • London, UK
  • 13/10/2021
Full time Marketing

Job Description

As Product Marketing Specialist, you will help to define and execute the marketing programs that drive demand for Feedzai’s fraud and financial crime products. You will develop competitive, differentiated positioning for audiences that span from C-level executives and heads of fraud operations teams to system architects and developers. This role will directly support customer acquisition and is a rare opportunity to join an AI/ML FinTech company that serves some of the largest financial institutions in the world.

Responsibilities

The candidate should be able to support the creation of value propositions for our target markets in order to:
  • Help deliver go-to-market strategy and assets across product lines and teams - sales, product, and marketing
  • Support customer acquisition through sales enablement assets particularly pitch decks and solution sheets, deliver competitive intelligence (eg, battlecards, 3rd party market research, deep dive decks)
  • Craft compelling value-driven messaging that demonstrates to our market not only Feedzai’s advancements, but also how we use this technology to solve customer problems
  • Support the feedback loop between Feedzai cross-functional teams and the market, by gathering insights from customers and analysts, and then socialize that back to team leaders to optimize the roadmap, unique selling propositions, and pipeline build motions
  • Bachelor's Degree or equivalent required
  • Strategic thinker with 2+ years of experience positioning and marketing in a B2B product marketing role, ideally in fintech
  • Ability to drive projects to successful completion
  • Clear thinker and communicator with excellent written and oral communication skills
  • Proven problem solver, able to discern the crux of an issue and use good judgement in recommending practical solutions
  • Ability to follow and iterate on established processes