Director of Product Marketing

  • NIUM
  • Singapore, Singapore
  • 25/11/2021
Full time Executive Management Marketing

Job Description

Nium is a next-generation financial services platform  that enables companies around the world to unlock new revenue opportunities and improve cash flow economics

Nium is a leader in its geographical and payment service breadth, owning licenses in the world's largest and fastest-growing economies. Our modular platform allows banks, payment providers, travel companies, and other businesses to collect and disburse funds in local currencies to over 100 countries, plus issue physical and virtual cards globally. Our proprietary set of APIs embeds financial services and can bring to life multiple B2B and B2C use cases in a matter of weeks.

Nium is part of CB Insights Fintech 250, which highlights the most promising Fintech companies globally. Today, Nium serves over 130 million customers and enables platforms to provide access to financial services to over 3 billion people across the world.

Where do you come into the picture?

The Director of Product Marketing's role is to deeply understand our market, customers, and clients to craft powerful positioning and messaging and advise product strategy. You will closely collaborate with Product, Sales, Marketing, Client Success, and other GTM teams on supporting new service launches. While this role is focused on B2B products, it may involve driving consumer adoption, as well to deliver value in a B2B2C model.

What you'll do?

  • Be the expert on our buyers, who are they, how they buy, and their key buying criteria.
  • Understand the competitive landscape—be an expert on our competition and how they are positioned
  • Partner with Product Management to identify future B2B product opportunities and define a product roadmap incorporating customer insights, competitive differentiators, and feedback from CS, Sales, and other teams
  • Lead product rollouts end-to-end, including value proposition design, target client identification, operational readiness, campaign planning and execution, seller enablement, and merchant feedback collection
  • Translate highly technical B2B products into client-facing narratives with a focus on positioning, benefits, differentiation, and use cases.
  • Define messaging and positioning for new products and translate features and functionality into differentiated customer benefits
  • Produce impactful sales enablement materials including messaging/positioning, sales pitch decks, solutions-focused communications, and any communications that supports product strategy
  • Build and scale standard methodologies to drive efficient solutions adoption and new product activation


  • A proven track record of experience across enterprise product marketing, product management, or similar
  • Familiar and comfortable working with a variety of cultures and global teams
  • Experience influencing product vision and launching products through concept, beta, and GA
  • Exceptional ROI-tracking skills, able to prove what is -or isn't—working
  • Comfortable using collaboration, CRM, and automation tools such as Teams, Zoho, and Google Analytics
  • Self-starter with the ability to build programs from scratch; be ready to roll up your sleeves and get things done
  • Powerful storyteller; written, verbal, and visual
  • Strong analytical capability; distinguish between signal and noise to make decisions
  • Consistent record to collaborate and influence efficiently across multiple teams cross-functionally
  • Outstanding prioritization and project management skills


  • Comprehensive Health Insurance
  • Home Office setup allowance
  • Training & Development
  • 24x7 Employee Assistance Program
  • Recognition framework
  • Generous Parental and Family leave