Crypto Marketing Manager

  • MultiBank Group
  • Dubai, UAE
  • 14/01/2022
Full time Blockchain Crypto Marketing

Job Description

We are looking for an experienced Crypto Marketing Manager to join MEX Digital powered by MultiBank Group who is comfortable with self-directed and collaborative work with a demonstrable track record of successful B2B marketing, and a passion for crypto. You will be responsible for our company’s marketing strategy and campaigns on all our communication channels, partnerships and building our community. You will focus on developing marketing plans to build the reputation of the company, enhance brand value, and awareness in the cryptocurrency market. You will also be responsible for building and leading the crypto marketing team, identifying target audiences, and leading the execution of the campaigns and strategies.

Responsibilities :

  • Develop and lead the overall marketing and content strategy of MEX Digital, setting goals and objectives in alignment with the founders.
  • Experience bringing products to market in a FinTech company environment.
  • Perform research on the Crypto market, latest trends, and competition to spot opportunities for the growth of our business.
  • Analyse user experience and identify potential improvements.
  • Brainstorm and come up with ideas of new campaigns to meet the objectives.
  • Create and conduct analytics reporting key insights with proposals and tactics recommendations.
  • Build and lead the crypto marketing team and manage relevant marketing communities.
  • Experience with social media, content marketing, video production.

Requirements:

  • Bachelor’s degree in Marketing, business administration, or related field.
  • 5+ years of relevant experience in marketing/communications or 3+ years marketing/communications and experience as a crypto product manager.
  • Passionate and familiar with cryptocurrency, blockchain and DeFi ecosystems.
  • Understanding the strategic and competitive position of MEX Digital and communicating it to external parties.
  • Outstanding verbal and written communication skills.
  • Strong project management, multitasking, and decision-making skills.
  • Extreme focus on quality of work and a strong eye for detail.