German Marketing Manager

  • eToro
  • Frankfurt, Germany
  • 24/01/2023
Full time Forex Fintech Marketing

Job Description

eToro, the world’s leading social online investment platform, is a revolutionary fintech company that has been at the forefront of online trading for more than a decade. By engaging millions of users with our innovative social features such as the CopyTrader system, the Popular Investor program, and Smart Portfolios, we strive to make money management available to everyone. We have developed an intuitive trading platform that gives traders and investors access to global stock markets, commodity trading, crypto trading, and more.

Since its establishment in 2007, the company has been operating with clients’ intent in mind and innovation at its heart.

In line with ambitious growth plans, we are looking for a Marketing Manager to help drive growth in Germany. This is a broad, hands on role with responsibility from strategy formation to execution. The role can be located with either our team in Frankfurt or in London and will report into the Marketing Director for UK & DACH

Key responsibilities include:

  • Create and execute the marketing strategy for Germany, effectively managing the marketing budget.
  • Plan and deploy successful online and offline marketing campaigns aimed to accelerate growth
  • Build strong relationships with key stakeholders including the regional manager, customer facing teams and PR.
  • Research, source, and recommend marketing tactics such as events, media partnerships, brand opportunities as input to marketing plans to support local product revenue goal
  • Work closely with marketing colleagues to leverage and enhance global initiatives, and share ideas
  • Monitor and report on event/campaign progress and results
  • Provide key market insights, share knowledge on local trends, and develop competitor intelligence
  • Innovate new ways to increase brand awareness and keep up to date on modern marketing trends
  • Ensure all marketing activities are compliant locally, working closely with the compliance team in Germany.

Requirements:

  • At least 5 years experience in a similar, multi-channel role
  • Hands-on experience of marketing planning and execution preferably in /finance/investment/fintech sector
  • Strategic and tactical marketing experience
  • Extensive knowledge of the market in Germany
  • Fluent in both German and English
  • Strong coordination skills and strategic mindset for marketing.
  • Familiarity with online and offline marketing channels, such as social media, digital, events, OOH, affiliates and media partnerships.

Desirable:

  • Good investment knowledge including an understanding of crypto, finance and investment related terminologies and trends
  • Strong copywriting/editing skills