To support the rapid and wide body of work being undertaken by the business an experienced Digital Marketing manager is required to work across a broad number of digital projects.
As the Digital Marketing Manager, your role is to help the marketing team develop and deliver all the digital infrastructure and assets required to propel the business through this digital transformation.
You’ll be working alongside seasoned professionals and agencies, helping you to develop your skills and will have exposure to senior executives within the business also.
To succeed in this role, you will have a passion for all things digital, working autonomously and great attention to detail.
Responsibilities & duties:
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Work with external agencies and partners to plan and deliver digital assets on time and to budget
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Work with the wider business (IT, Compliance, Product…) to ensure digital material is compliant on brand and technically sound.
Plan coordinate and drive onsite SEO performance (keyword, image optimization etc.)
Collaborate with designers to improve user experience
2-5 years proven experience as Digital Marketing Officer or similar role. Agency or client side
Excellent understanding of digital marketing concepts and best practices
Experience with B2B and B2C social media, Google Adwords, email campaigns and SEO/SEM
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Working knowledge of web analytics tools (e.g. Google Analytics, HotJar etc.)
Analytical mindset, critical and data-driven thinking
Excellent client-facing and internal communication skills, written and verbal communication skills - English is essential, Arabic is a benefit
A self-starter and can manage yourself but still want to learn from those around you
Confident in communicating with senior colleagues and partners
· Bachelor's Degree in appropriate field of study or equivalent work experience
· Experience or an affinity with financial services or online trading is a bonus but not essential.