CRM Marketing Manager

Spotware Systems is seeking a highly skilled CRM Marketing Manager, which will be responsible for developing and implementing B2B CRM marketing strategies aimed at acquisition, increasing loyalty among existing clients, retaining them, and re-engaging them. Their primary task will be data collection and integration, client segmentation (brokers and prop firms), developing personalized campaigns and funnels.

Responsibilities:

• Data Collection and Integration
• Data Segmentation and Audience Targeting
• Campaign Planning and Execution
• Customer Journey Mapping and Automation
• Data Analytics and Reporting
• Lead Management and Nurturing
• Ensuring Data Compliance
• Personalization and Customer Experience
• Retention and Loyalty Programs
  
  

Requirements:

• 3+ years of experience in CRM marketing, preferably in B2B, financial, or fintech industries
• Knowledge of CRM platforms (Pipedrive, HubSpot, Salesforce,, etc.) and marketing automation systems (e.g., MailChimp, Marketo, Zapier), data enrichment services for B2B
• Ability to work with large data sets for analyzing B2B client behavior and personalizing offers
• Proficiency in leveraging AI technologies to enrich existing data sets, enhance data analysis, and create lookalike segments based on current customer profiles
• Experience in developing multi-channel personalized marketing campaigns (email, SMS, push)
• Skills in building dashboards and knowledge of BI tools (e.g., Power BI, Tableau, Looker) will be a strong advantage
• Excellent project management skills and the ability to work in cross-functional teams, including customer service, sales, and product teams
• Strategic mindset with a results-oriented approach and understanding of the client life cycle, including the specific nature of B2B interactions with brokers and prop firms
• Fluent English, with exceptional communication skills, both written and spoken
  
  

We offer:

• Competitive remuneration
• Private medical insurance
• Welcome baby bonus
• Birthday voucher
• Fully equipped office with daily fruits, breakfast on Wednesdays, pizzas on Thursdays and snacks on Fridays
• Opportunities for professional growth