Brand & Communications Director

myPOS is an innovative fintech company serving small and medium-sized business clients across the European Economic Area, Switzerland and the UK. It provides easy and convenient in-store, online and on-the-go payment solutions to more than 200,000 businesses in over 35 European countries. With 20 locations across Europe, myPOS boasts a team of nearly 750 employees.

As we continue shaping the future of payments, we are looking for an experienced and creative Brand & Communications Director to join our growing team.

As the Brand & Communications Director you will lead the development and execution of our brand strategy and communications initiatives. This leadership role will be responsible for shaping the company’s brand identity, ensuring consistent messaging, and building a strong, engaging presence across all channels. The ideal candidate will be a strategic thinker with deep expertise in brand building, PR, and internal and external communications. You will work closely with senior leadership and cross-functional teams to create a unified brand narrative that resonates with key audiences.

What you’ll do:

• Brand Strategy & Development
• Define and develop the overall brand strategy to ensure a compelling, consistent identity in the market
• Lead the creation and implementation of brand guidelines and ensure brand consistency across all channels and touchpoints
• Conduct market research to inform brand positioning, audience segmentation, and key messaging
• Communications & PR
• Develop and execute a comprehensive communications strategy that includes media relations, PR campaigns, and thought leadership initiatives
• Build and manage relationships with key media outlets, influencers, and industry leaders to increase brand visibility
• Oversee the creation of press releases, media kits, and other communications materials to effectively tell our brand story
• Internal & External Messaging
• Ensure consistent and aligned messaging for both internal and external audiences
• Collaborate with HR and leadership to drive effective internal communications and strengthen company culture
• Support executives with speechwriting, media training, and strategic communication advice
• Digital & Social Media Strategy
• Lead the digital communications strategy, including social media, content marketing, and web presence
• Manage the brand's social media presence, ensuring that messaging is on-brand and aligned with broader communications efforts
• Monitor digital engagement and sentiment, using data to inform and adjust strategy as needed
• Campaigns & Storytelling
• Oversee brand and communication campaigns that elevate our brand story and resonate with target audiences
• Collaborate with Marketing, Sales, and Product teams to align branding efforts with product launches, campaigns, and business objectives
• Lead creative direction for all brand content, ensuring a cohesive and engaging narrative across all platforms
• Crisis Communications & Reputation Management
• Develop and implement crisis communication strategies to protect and maintain the company's reputation
• Act as a spokesperson when needed, managing sensitive issues and ensuring timely, accurate communications
• Team Leadership & Development
• Lead, mentor, and develop the brand and communications team, fostering a culture of creativity, collaboration, and high performance
• Manage agency relationships and external partners to ensure that all communications efforts are executed effectively and on budget
• ⁠Set clear KPIs and measure the success of brand and communication initiatives
  

What you bring:

• 10-15+ years of proven experience in a senior brand and communications role, with a strong track record in developing and executing brand strategies
• Extensive experience in PR, media relations, and digital communications, with a solid understanding of social media trends and content creatio
• Strong leadership skills, with experience managing and mentoring high-performing teams
• Excellent verbal and written communication skills, with the ability to craft compelling narratives and articulate complex ideas
• Strategic mindset with the ability to align brand and communication initiatives with broader business objectives
• Experience managing crisis communications and protecting brand reputation in challenging situations
• Strong stakeholder management skills, with the ability to collaborate effectively with internal teams and external partners
• Experience working in a fast-paced tech or digital environment
• Knowledge of branding in a global or multi-market context
• Experience with marketing automation and CRM tools for targeted communications
• ⁠MBA or advanced degree in Communications, Marketing, or a related field
• Fluent in English
  
  

Why you should join myPOS:

• Vibrant international team operating in hi-tech environment
• Annual salary reviews, promotions and performance bonuses
• myPOS Academy for upskilling and training
• Refer a-friend bonus as we know that working with friends is fun
• Individual training and development budget
• Teambuilding, social activities and networks on multi-national level
  
  

What we offer:

• Excellent compensation package
• 25 days annual paid leave (+1 day per year up to 30)
• Full “Luxury” package health insurance including dental care and optical glasses
• Meal vouchers of 160 BGN per month
• Onsite fitness, bowling, and relax areas (Varna) or free of charge Multisport card (Sofia)
• Free coffee, snacks and drinks at the office
  
  

About us:

Founded in 2014, the myPOS platform gives micro businesses and SMEs everything they need to accept payments and manage various aspects of their business, including selling remotely, accelerating cash flow and enabling e-commerce. Business owners receive a free multicurrency merchant account and dedicated IBAN per currency, a business debit card, digitised business management capabilities, and a powerful platform to help them sell anywhere.

In 2024, myPOS was acquired by Advent International, one of the largest and most experienced global private equity investors. With Advent’s help, myPOS has ambitious plans to accelerate its growth and capture the opportunities of the market to become the leader in the SME payment industry.

For its continued innovation in payments, myPOS has won many prestigious awards including Best Business Payments System at the PayTech Awards in 2024, the Point of Sale Innovation at FinTech Breakthrough in 2023 and 2024, and Best Use of Mobile by FStech in 2022. For more information, please visit www.mypos.com.

Apply by filling in the form below and send your CV in English!

myPOS is committed to providing equal employment opportunities. All qualified candidates will be considered for employment without discrimination based on age, ancestry, colour, marital status, national origin, physical or mental disability, medical condition, veteran status, race, religion, sex, sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations, and ordinances.

Your application will be confidentially reviewed in line with the General Data Protection Regulation (GDPR). Personal information will be used solely for the job application and will be stored for a period needed by the application process. Only short-listed candidates will be contacted. Good luck!