Customer Segmentation and Data Mining Expert

Who we are:

Do you want to join a well-established bank with a start-up culture? No, we’re not joking!

We, at tbi, have been one the most profitable banks for years and we are growing at a fast pace. We’re a bank with a long history of success that operates as a start-up and we’re always on the lookout for new opportunities to grow our business. How do we do that?

It's all about our people. Our team is made up of brave, passionate and caring people who don’t just want to follow the same path – we want to transform into mobile-first, state-of-the-art lifestyle ecosystem. Our colleagues love working here – 80% of them would recommend tbi as an employer to their friends and family. Our people are engaged in challenging and meaningful work, inspired to grow their potential and career, encouraged to learn and empowered to take decisions. That’s not corporate babble, it’s what our people say.

Do you want to play a key role in our unique success story?

If so, we're looking for a Customer Segmentation and Data Mining Expert to join our team on the journey to success!

What You’ll do:

• Develop and execute timely, systematic, and effective customer acquisition and re-engagement campaigns across all business lines and retail channels
• Convert business requirements into actionable items for the team
• Collaborate with the bank's marketing and risk teams and product owners to shape communication strategies for different segments across various communication channels
• Actively participate in the process of customer scoring and limit assignment for product offering
• Coordinate the monthly communication calendar with all business lines to guarantee contact policy compliance
• Ensure the data from different campaigns launched is correctly stored for reporting purposes
• Monitor campaign effectiveness both for team internal purposes as well as for discussion and reporting purposes with different business lines
• Suggest optimization of the different segments’ communication strategy based on the observed historical trends of the effectiveness of the product offers and media channels
• Develop and launch different scenarios for customer journeys in our real time marketing tool
• Provide insights into the availability and reliability of data points regarding the CLS activities across all internal systems

What you’ll need to succeed:

• University degree in Business Administration, Marketing, Economics or related field
• Proven track record in planning and driving strategic customer engagement campaigns
• Background in customer engagement and CRM management is an advantage
• Familiarity with the Finance or FinTech sectors would be a plus
• Hands-on expertise with Braze, Marketo, HubSpot, Klaviyo, Salesforce or similar tools is a plus
• Proficiency in Excel and SQL
• Strong command of English, both written and verbal
• Excellent analytical and problem-solving abilities
• Outstanding communication and team leadership skills
• Proactive mindset with creative, out-of-the-box thinking

What we offer:

• Seize the opportunity to grow your career
• Engage in exciting and meaningful work
• Get recognition for your work and attitude
• Become part of a large, friendly and supportive team
• Get additional private health insurance
• Receive special prices for multisport card and multiple retailers
• Obtain preferential prices for our banking products
• Enjoy a great location in Sofia’s city centre near NDK and South Park