Senior User Acquisition Specialist

Join FxPro: a leading international fintech company. Be a part of our expanding international team, with offices in Limassol, London, Monaco, Nassau, and Dubai. FxPro boasts a diverse workforce of over 400 employees representing 22 nationalities, making it an exciting and dynamic workplace. At FxPro, we see each team member as an integral part of our success story.

As a Senior User Acquisition Specialist with broad experience in forex/iGaming, you'll be responsible for developing and executing performance strategies, launching and optimizing campaigns across Google UAC/ACe, Apple Search Ads, Meta Ads, ad networks, media placements, and various app testing initiatives.

Responsibilities

• Develop and implement user acquisition strategies to drive app installs and increase registrations
• Create and manage user acquisition campaigns across multiple channels
• Analyze and optimize campaigns to improve performance and maximize ROI
• Identify and explore new user acquisition channels and partnerships, including ASO, influencer collaborations, and strategic partnerships
• Provide actionable insights into campaign performance
• Propose ideas for new source tests, A/B testing, and optimization of current campaigns
• Stay updated on the latest trends in paid media
• Collaborate closely with the creative team to enhance campaign effectiveness

Requirements

• Experience with user acquisition tools and platforms, such as Google UAC/ACe, Apple Search Ads, Meta Ads, DSPs, and various ad networks
• Familiarity with Splitmetrics, Appsflyer, Firebase, and LookerStudio is a plus
• Deep understanding of mobile app acquisition channels, strategies, and best practices
• Familiarity with the distinct user acquisition challenges across iOS and Android platforms
• Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams and external partners

Our benefits

• Competitive compensation package
• Flexibility of remote work
• All the equipment you need
• 21 days off and 10 sick leaves annually
• 50% discount on language courses with a tutor
• Enjoyable break during Public Cyprus Holidays
• Seasoned senior-level team with ample opportunities for professional growth in an international setting