Full time
Forex
Fintech
Education - Content
Marketing
Job Description
As a Digital Content/ Landing Page Specialist, you will create and manage landing pages for Google search keywords and paid ads, while handling creative requests from the Growth user acquisition, CRM, and campaign teams. You'll collaborate across teams to ensure content is aligned with our Growth goals and optimized for performance. Experience in social channels is a plus, as well as leveraging creative data analytics for informed decision-making. This role demands a blend of creativity, analytical skills, and project management expertise. The team is remote working friendly.
Responsibilities
Lead end-to-end project management, develop, manage, and optimize landing pages for Google search keyword paid ads
Plan the creative schedule to ensure the achievement of KPIs
Handle day-to-day creative requests from the Growth user acquisition team, CRM team, and campaign teams with campaign objectives
Utilize analytics tools to track and report on landing page performance
Ensure all content is on-brand, consistent in style, quality, and tone, following Growth Creative Director’s direction
Coordinate with Growth Creative, development, and UA teams to enhance landing page effectiveness
Leverage creative data analytic skills to optimize content performance and make informed decisions
Monitor industry trends and competitor activities to inform content strategies
Manage timelines, deliverables, and stakeholder expectations for multiple projects
Manage resources efficiently and effectively
Requirements
Bachelor's degree in advertising, media, business, or a related field
5-8 years of project management and related experience
Proven experience in digital content creation and project management
Strong understanding of Google Ads and keyword optimization
Experience handling creative requests from various marketing teams
Proficiency in content management systems (CMS) and web analytics tools
Creative data analytic skills are a plus
Excellent communication and collaboration skills
Ability to manage multiple projects and deadlines
Creative mindset with a keen eye for detail
Familiarity with SEO best practices
Digital Advertising Expertise: In-depth knowledge and understanding of platforms like Facebook Ads Manager, Instagram Ads, Twitter Ads, YouTube Ads, Google Ads, and TikTok Ads
Creative Campaign Management: Ability to oversee the entire creative campaign process, from ideation to execution, ensuring alignment with growth objectives and KPIs
Data-Driven Decision Making: Proficiency in analyzing data and utilizing insights to inform creative strategies and optimize campaigns
Cross-Channel Coordination: Skill in managing creative assets across multiple social channels, ensuring consistency in messaging and branding
Strong Communication and Collaboration: Excellent skills to effectively collaborate with various stakeholders, including creative teams and external agencies
Agile Project Management: Ability to work in an agile environment, adapting to changing priorities and tight deadlines
Creative Strategy Development: Skill in developing creative strategies that resonate with the target audience on each social platform
Attention to Detail and Results-Driven: Strong attention to detail to ensure that creative assets are error-free and optimized for each advertising platform
Continuous Learning: Enthusiasm for staying updated with the latest trends, features, and best practices in digital advertising on social media platforms
Experience in performance advertising
Naturally well-organized and unfazed when working towards deadlines
Basic knowledge of industry-standard design software, such as Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), Figma, and other relevant tools is preferred
Keen knowledge of AI tools will be advantageous
Knowledge in the field of fintech and crypto space is advantageous