Marketing Data Analyst

FP Markets Group of Companies is a well-established multi-regulated broker, found in Australia, offering traders access to CFD trading on Forex, Indices, Commodities, Stocks and Cryptocurrencies. We are growing and looking to recruit a Full-time Marketing Data Analyst in Cyprus office - a certified Great Place to Work®. 

This role is crucial for driving data-informed marketing strategies that enhance performance and efficiency. Your expertise in analytics, reporting, and predictive modeling, combined with strong collaboration skills, will support the marketing team's goals and contribute to data-driven decision-making.

Reporting to: Head of Data & Analytics

Responsibilities:

• Designing, implementing and maintaining adequate reporting to monitor the company's marketing operations and performance
• Performing data analysis to identify opportunities and cost efficiencies
• Analysing marketing-business metrics and providing ROI analysis of all marketing campaigns
• Analysing large datasets and providing useful actionable recommendations to support the marketing teams goals
• Providing user demographics, behaviour data and analysis for market segmentation and product evaluation
• Building marketing dashboards for reporting and visualising key performance indicators
• Understanding marketing requirements and creating useful and planned solutions to address data needs.
• Planning and analysing effective retention A/B tests in order to improve marketing KPIs.
• Transforming abstract questions into quantifiable metrics.
• Utilising product usage data to develop predictive customer retention models
• Developing customer lifetime value and spending benchmark analytics
• Measuring the impact of targeting and segmentation outcomes
• Providing thought leadership to improve outcomes and processes, including scaling and automation continuously
• Be a catalyst for the improvement of existing data sources and predictive analytics

Candidate profile:

• BSc/MSc in marketing, mathematics, statistics, finance, or any other relevant field
• Experience in Google Analytics, Google Ads, Bing Ads, Bing Analytics, Social Media Ads & Analytics, Adroll Ads & Analytics, Media Buying Ads and Analytics
• Advanced knowledge of Microsoft Excel is a must
• Excellent analytical, interpersonal, communication skills and leadership skills
• Meticulous attention to detail when working with data to ensure accuracy and quality
• Ability to work under pressure and engage in multiple initiatives simultaneously
• Eagerness for continuous professional development
• Excellent verbal and written communication skills in English
• Experience in a similar role in financial/FX services will be considered as advantage
• Advance knowledge of Analytical tools such as PowerBI / Tableau

Our offer:

• A certified Great Place to Work® reflecting our commitment to a positive culture, employee well-being, and support
• Welcoming, young and multicultural team with approachable leadership
• Ability to contribute to dynamic business at a growth phase
• High level of autonomy, support of ideas and putting your expertise into the best practices for the company
• Continuous personal development, training budget, growth with the company and opportunity to learn from industry leaders
• Competitive remuneration, regular salary reviews and performance-based incentive schemes
• Vibrant company life: from team activities to global celebrations
• New beautiful office in an easily accessible location with company-provided fruits, breakfasts and lunches
• Free access to multiple sports and wellness facilities across the country
• Free company-provided parking
• Medical insurance and pension fund after probation period
• A gift and a day off on your Birthday
• Visa and work permit support if required