Digital Marketing Director

  • Tapcheck Inc.
  • Los Angeles, CA
  • 31/07/2020
Full time Marketing Sales Executive Management

Job Description

Tapcheck is a Fintech app that provides employees with early access to their earnings. Our founders have over 40 years of Human Resource and Payroll experience that has built a solution to bridge the gap for employees living paycheck to paycheck. We are on a mission to improve financial wellness for the American workforce.


Tapcheck is currently hiring a Digital Marketing Director to grow our team. We are looking for a candidate to plan, develop, implement, and manage the overall digital marketing strategy. The position requires an individual who is able to develop, initiate, track, and optimize a long-term marketing campaign as well as advertising and marketing solutions across all digital channels. If you’re dedicated and ambitious, Tapcheck is an excellent place to grow your career.  


Primary Duties:

  • Identify trends and insights and generate a promotional strategy for each platform
  • Plan, implement, and update life cycle marketing campaigns, track A/B and multivariate tests
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI)
  • Create, manage, and execute highly effective, profitable integrated marketing strategies and plans including SEO, affiliate, email, and social influence
  • Manage on-page and off-page SEO efforts by optimizing content, overseeing reports, conducting regular SEO audits for core keywords
  • Advance the corporate image and brand both internally and externally


Requirements 

  • Bachelor’s degree in business, marketing, or related field.
  • Master’s degree with an emphasis in marketing.
  • Digital marketing (3 years)
  • Audience targeting research (2 years)
  • SEO (3 years)
  • Strong analytical skills and data-driven thinking (2 years)
  • Email campaigns (2 years)
  • Advanced experience with web content management and digital marketing tools to optimize marketing using platforms such as Google Analytics, CRM tools, Mailchimp, etc.


Benefits:

  • Paid Time Off
  • Health Insurance
  • Dental Insurance
  • Vision Insurance


Work Location: 

  • One Location (Tarzana, CA)

Schedule 

  • Monday to Friday

Salary: $75,000.00 to $100,000.00/year