IT - Software Development
Intuit is a global fintech company headquartered in Silicon Valley, California. We’re the proud makers of QuickBooks, the world-leading cloud accounting tool for small business. Our passionate and high-performing team are dedicated to powering prosperity to over 4 million small businesses around the globe. Intuit is also consistently voted as a great place to work globally, and in the UK we are were recently voted the #4 Best Place to Work in our category.
We're now looking for a Marketing Analytics Lead, focused on Customer Retention, who will lead and execute marketing campaigns to engage and retain customers in our QuickBooks Online portfolio.
What you'll bring
At least 3-5 years experience managing Analytics and building quantitative based segments.
SQL essential, Python preferred.
Excellent intellectual curiosity and creative problem-solving skills, ability to glean insights, develop a vision and make it come to life with actionable plans.
Customer-focused - tenacious about understanding customer behaviours, and passionate about delighting customers at every touch point they have with Intuit.
Influences effectively across cross-functional teams and works collaboratively to deliver results and “win together”.
Analytical mindset – Be able to support your case for change with data, and structure tests that deliver conclusive and actionable outcomes. Continuously learn with rapid experimentation.
Preferable to have lead retention marketing campaigns.
Preferable channel marketing/sales experience.
Demonstrated ability to work in a matrix environment
Effective communicator at all levels in the organization, including executives.
Ideally an understanding of small business and Accounting market in UK/US or Europe
B2B customer marketing experience preferred
How you will lead
Retention & Active Use
Design & build data led customer marketing segments based in customer information and product behaviour to inform active use and retention marketing approach tailored to each segment.
Report on success of customer retention marketing by tracking movement between segments (level of engagement) and at campaign level (increased usage of key active use levers).
Design & build targeted propensity models to drive active use and ecosystem upsell, for example ‘next best action’ type models or churn prediction.
Enable integrated dynamic customer marketing campaigns by segment & model to deliver the right message at the right time through the best channel.
Key KPIs: increase active use & retention; improves Average Revenue Per Customer and Life Time Value
Lead scoring & funnel reporting
Design & build data led lead scoring logic across all available data points including (but not limited to) firmographics, marketing touch-points and organic touch-points such as web visits as well as buying intent (core QBO Accountants and ecosystem).
Design & build lead funnel report to track and report on the volume of leads in different lead (Marketing Qualified Lead and Sales Qualified Lead) and conversion (Gross Net Subscribers & Revenue) stages in addition to contact rates and marketing channel touchpoints to allow sales and marketing teams to optimise performance.
Key KPIs: lead to conversion (time); improved Average Revenue Per Customer and Life Time Value (lead quality & readiness); marketing & sales effectiveness