Marketing Analytics Lead

  • Intuit
  • London, England, United Kingdom
  • 02/08/2020
Full time Marketing Sales Analysts IT - Software Development

Job Description


Intuit is a global fintech company headquartered in Silicon Valley, California. We’re the proud makers of QuickBooks, the world-leading cloud accounting tool for small business. Our passionate and high-performing team are dedicated to powering prosperity to over 4 million small businesses around the globe. Intuit is also consistently voted as a great place to work globally, and in the UK we are were recently voted the #4 Best Place to Work in our category.

We're now looking for a Marketing Analytics Lead, focused on Customer Retention, who will lead and execute marketing campaigns to engage and retain customers in our QuickBooks Online portfolio.

What you'll bring
  • At least 3-5 years experience managing Analytics and building quantitative based segments.
  • SQL essential, Python preferred.
  • Excellent intellectual curiosity and creative problem-solving skills, ability to glean insights, develop a vision and make it come to life with actionable plans.
  • Customer-focused - tenacious about understanding customer behaviours, and passionate about delighting customers at every touch point they have with Intuit.
  • Influences effectively across cross-functional teams and works collaboratively to deliver results and “win together”.
  • Analytical mindset – Be able to support your case for change with data, and structure tests that deliver conclusive and actionable outcomes. Continuously learn with rapid experimentation.
  • Preferable to have lead retention marketing campaigns.
  • Preferable channel marketing/sales experience.
  • Demonstrated ability to work in a matrix environment
  • Effective communicator at all levels in the organization, including executives.
  • Ideally an understanding of small business and Accounting market in UK/US or Europe
  • B2B customer marketing experience preferred

How you will lead

Retention & Active Use
  • Design & build data led customer marketing segments based in customer information and product behaviour to inform active use and retention marketing approach tailored to each segment.
  • Report on success of customer retention marketing by tracking movement between segments (level of engagement) and at campaign level (increased usage of key active use levers).
  • Design & build targeted propensity models to drive active use and ecosystem upsell, for example ‘next best action’ type models or churn prediction.
  • Enable integrated dynamic customer marketing campaigns by segment & model to deliver the right message at the right time through the best channel.
  • Key KPIs: increase active use & retention; improves Average Revenue Per Customer and Life Time Value

Lead scoring & funnel reporting
  • Design & build data led lead scoring logic across all available data points including (but not limited to) firmographics, marketing touch-points and organic touch-points such as web visits as well as buying intent (core QBO Accountants and ecosystem).
  • Design & build lead funnel report to track and report on the volume of leads in different lead (Marketing Qualified Lead and Sales Qualified Lead) and conversion (Gross Net Subscribers & Revenue) stages in addition to contact rates and marketing channel touchpoints to allow sales and marketing teams to optimise performance.
  • Key KPIs: lead to conversion (time); improved Average Revenue Per Customer and Life Time Value (lead quality & readiness); marketing & sales effectiveness