Brand Manager

  • Vivid Money
  • Berlin, Germany
  • 15/09/2020
Full time Marketing Sales

Job Description

We are an innovative FinTech start-up and our main goal is to create a useful product for those who want to manage finances in a smart way. This customer-oriented innovation-driven product will allow users to access financial, banking, and transaction services all in one application.

 

We are setting up an office in Dublin and are all about flat organizational structure, transparency, decentralized approach to decision-making and collaboration. Here, every employee can make an impact and have the unique chance to launch a new product on modern technologies, bringing your own ideas into it, which will later be used by millions of customers.


We are looking for a Brand Manager to join our Paid Acquisition team and support the development of the Vivid Money brand and drive product growth.

 

What you’ll do:

  • Analyze brand positioning and optimize marketing production processes;
  • Develop and execute mid- and long term brand strategy and marketing plans;
  • Collaborate with other teams to generate new ideas and strategies;
  • Expand the network of remote freelancers and agencies for performance optimisation and future growth;
  • Conduct competitive analysis including monitoring competitor activity;
  • Identify and test opportunities via various new channels and partners;
  • Vendor relationship management;
  • Develop, implement and test new creative concepts across various media types;
  • Monitor and analyse brand performance;
  • Review customer reactions, create a knowledge base and best practices;
  • Manage projects and work cross-functionally to ensure brand consistency.


What you´ll need to be successful:

  • 2+ years' experience in brand management or creative marketing;
  • Solid understanding of mobile product marketing, including performance marketing;
  • Result-driven and able to work professionally and deliver high-quality results under time pressure;
  • Strong knowledge of the creative production process for various media types, including video, static, and interactive content;
  • Familiar with various ad platforms/networks/channels in the mobile industry;
  • Combination of strong analytical skills and a creative mind;
  • Outstanding communication skills and persuasion skills;
  • Passion for problem-solving and desire to continuously improve and increase overall performance;
  • Fluent English, additional European languages are an advantage;


What we offer:

  • Opportunity to participate in the creation of a new and innovative company and its products;
  • Great working atmosphere in a motivated and dynamic international team;
  • Individual opportunities for career growth and immediate starting possibilities;
  • Attractive benefits package.