Performance Marketing Specialist - London

  • Trustly
  • London, UK
  • 22/07/2021
Full time Marketing

Job Description

About Trustly

At Trustly, we’re passionate about simplifying the way people pay and get paid online. We are a licensed payment institution and our B2B products available across Europe and the US attract global merchants in segments such as e­-commerce, travel, financial services and gaming. In June 2018, private equity firm Nordic Capital acquired a majority stake in Trustly with ambitions to support us in becoming the leading global online banking payments provider.

We are a diverse and fast-growing team with our headquarters in Stockholm, Sweden, and offices in Barcelona, Spain; Cologne, Germany; Helsinki, Finland; Lisbon, Portugal; London, UK; Örebro, Sweden; Redwood City, US; Sliema, Malta; and Vitória, Brazil. Together we are leading the development of the payments industry and the work you’ll do here will make a great impact.

About The Role

To expand our digital growth & marketing team, we are looking for an experienced and data driven Performance Marketing Specialist. As a Performance Marketing Specialist, you'll work in the Digital & Growth Marketing team to support key growth initiatives. You'll be responsible for driving revenue for the business through paid and organic digital campaigns.

The Performance Marketing Specialist is responsible for planning, developing, implementing and managing all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. You will also ensure that content is search-engine friendly and optimized to increase our company’s profitability.

What you'll do:
  • Build, plan and implement lead acquisition strategy by creating & optimizing campaigns across the Search, Display & Affiliates
  • Perform SEO research (Analyze keywords, web traffic, and market trends) and identifying effective content and keywords
  • Setting up and optimizing Google Analytics goals and tracking/conversion pixels
  • Implement best SEO practices and techniques
  • Measuring and reporting on the performance of all campaigns
  • Identify key traffic acquisition KPIs and metrics
  • Performing A/B testing & ROI optimization
  • Identify trends and insights, optimize spend and performance based on this and campaign results
Who you are:
  • Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
  • Knowledge of standard and current SEO practices
  • Strong analytical skills and data-driven thinking with solid knowledge of analytics and reporting tools (e.g Google Analytics, etc.) ability to derive actionable conclusions from large data sets
  • Strategic thinker willing to roll up sleeves and execute strategies
  • Skills in managing complex processes with multiple business owners
  • Open to experiment and willingness to fail and iterateExcellent communication and presentation skills
Come and help us usher in the payment revolution by providing your expertise in the field of digital marketing - apply now!