StoneX Group Inc.
Singapore, Singapore
Job purpose Work with CVM team to execute client conversion, retention and reactivation strategy in order to drive client engagement that increases lifetime value and tenure. Key Responsibilities
Execute CVM strategy for allocated brands, working closely with regional teams to implement campaigns focusing on the following client lifecycle areas:
Conversion
Retention
Churn Prevention
Reactivation
Upsell / Cross Sell
Develop and implement client communications and promotional activities that increase client engagement across any client touchpoints, including:
Email
SMS
Push notifications
Webinars
Seminars/Live Events
In-platform/My Account messaging
Develop communications campaigns working with CVM team and regional marketing team
Brief Content and Design team for delivery of required campaign assets, ensuring content is aligned to campaign objectives, is accurate, on time, compliant, on brand, translated (where required) and...