Taurex
Kuala Lumpur, Malaysia
Position Overview: The Head of Performance Marketing will lead our advertising and media buying initiatives to drive customer acquisition, engagement, and retention. This strategic role requires an expert in digital advertising, media planning, and buying within the Forex and CFD industry. The ideal candidate will have a proven track record of managing substantial advertising budgets across multiple channels to achieve optimal ROI. Key Responsibilities: 1. Develop Comprehensive Advertising Plans: Create and implement strategic advertising campaigns across various digital channels (e.g., search engines, social media, display networks, programmatic platforms) to meet business objectives. Identify high-impact advertising opportunities and platforms suitable for reaching target audiences in the Forex and CFD markets. 2. Media Planning and Buying: Oversee the planning, negotiation, and purchasing of media space...