XBO.com
Limassol, Cyprus
Responsibilities: Develop and execute retail marketing strategies to drive user acquisition, conversion, and retention within the crypto exchange platform. Manage end-to-end conversion and retention funnels, optimizing each stage for maximum effectiveness. Implement tracking mechanisms to monitor user behavior, campaign performance, and overall platform metrics. Utilize marketing automation tools to streamline processes and enhance user engagement. Collaborate with cross-functional teams including product development, design, BI, and marketing to align marketing efforts with business objectives. Stay updated on industry trends, competitor activities, and regulatory changes to inform marketing strategies and maintain compliance. Analyze data insights to identify opportunities for optimization and growth, continuously iterating on marketing initiatives. Maintain a deep understanding of the target audience and tailor marketing campaigns accordingly. Provide regular...