FinAccel
Jakarta, Indonesia
FinAccel (the parent company of Kredivo) is looking for an experienced and highly driven CRM Manager to join our Growth team. The CRM Manager is responsible for managing CRM campaigns and initiatives end-to-end to drive the engagement and retention of our customers. You will play a key role in the ideation, experimentation, and optimization of CRM campaigns to increase customer lifetime value. The CRM Manager will be working across various business units including marketing, data science, and product to develop an integrated CRM plan, understand customer behaviour, and set up consistent action plans. You will own CRM campaigns and have a direct impact in driving loyalty amongst our customers. Job Description: Build a 360 CRM action plan and establish workflows to optimize for customer engagement and retention Develop experimentation on CRM strategies to onboard, engage, and retain users to maximise customers’ lifetime value Use data analytics and A/B testing to optimize for...